Maybe it is just me, but I have noticed a serious level of cognitive dissonance or just plain idiocy in commercials lately. I’m not saying it hasn’t always been there, but it seems like the people that create the commercials have just gotten lazy or decided that their audience is completely ignorant so they no longer feel the need to cover it up. Below are three examples with some commentary.
Exhibit A is a commercial for Nexium which apparently you need if you refuse to clean up your diet and get constant heart burn. The commercial starts out demonstrating why we wouldn't want our doctors doing our jobs and then immediately tells us that we should go to our doctors and suggest what drugs we should be taking? How did this get approved? We don't want doctors using a jack hammer but we should go ahead and self-prescribe. My vision is starting to shade a bit red.
Next up is ConnocoPhillips which apparently has figured out how to use fiat on an industrial level.
ConnocoPhillips has decided to use cavemen level platitudes in demonstrating that natural gas is safe, environmentally friendly, and job creating. All I can say about the first commercial is those are the worst students in the world because apparenlty none of them had the inclination to ask the most important questions of "why" and "how?" Oh, ConnocoPhillips creates jobs? Great! It's safe, too? Awesome. I'm sold. The same goes for the ignoramuses at the farmers' market in the second commercial. The takeaway I get from the commercial is that natural gas is safe, eco-friendly, and job creating just because ConnocoPhillips says so (or their schills in the commercials) so who am I to question? First off, 100 years doesn't even sound like that long of a time in terms of energy consumption. Second, an oil company declaring themselves eco-friendly just because (or through an inventive use of fiat) is kind of hard to swallow. Maybe it's just me, but I'm starting to feel a blood vessel rupture.
Finally, allow me to present to you an advertisement for ChristianMingle.com.
If you have a television, you've probably seen the ads for ChristianMingle. com and wondered if you should have a Christ centered relationship. I have no problem with online dating sites. My problem comes with the phrase at about 23 seconds: "Sometimes we wait for God to make the next move, when God is saying 'it's your time to act.'" What? Couldn't that logic be applied to nearly every aspect of our lives? We have Christians running around telling us that they've received messages from God to run for president or just seen Jesus in a pancake. The whole religious construct is that we should or shouldn't do things because God does or doesn't want us to. Now apparently, we should just arbitrariliy determine that God's telling us it's our time to act?!?!
I'm probably paying way more attention to these commercials than any other person out there, but stuff like this drives me nuts. I get that these are just ads trying to get me to buy something, but is it too much to ask for at least logical reasoning in the way the message is conveyed? In my opinion, the Nexium ad is by far the worst since it seems to be completely oblivious to what the ad itself said not to do three seconds earlier. It's reasoning like this that causes anuerisms like that one I'm currently having.